| 000 | 00781nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 222870 | ||
| 003 | BIBL | ||
| 005 | 20160527200938.0 | ||
| 008 | 950804s1996 nyua b 001 0 eng | ||
| 010 | _a 95037007 | ||
| 020 | _a007052033X (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.R3255 1996 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aRapp, Stan _2LEMB _94359 |
|
| 245 | 1 | 4 |
_aThe new maximarketing _cStan Rapp, Thomas L. Collins. |
| 260 |
_aNew York _bMcGraw-Hill _cc1996. |
||
| 300 |
_axx, 330 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 313-319) and index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 650 | 0 |
_aSales promotion _2Local _9164075 |
|
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 |
_aCollins, Thomas L. _2LEMB _94360 |
|
| 999 |
_c167091 _d167091 |
||