| 000 | 00904nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 222867 | ||
| 003 | OCoLC | ||
| 005 | 20160527200937.0 | ||
| 008 | 000131s1996 ck a b 001 0 spa d | ||
| 020 | _a9586005593 | ||
| 040 |
_aUBP _bspa _cUBP |
||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 0 |
_20 _a658.82 _bB9643p E |
| 090 |
_aHF5438.5 _b.B8718 1996 |
||
| 100 | 1 |
_aBurnett, John J. _2Local _966970 |
|
| 240 | 1 | 0 |
_aPromotion management. _lSpanish |
| 245 | 1 | 0 |
_aPromoción _bConceptos y estrategias _cJohn J. Burnett ; traducción Cecilia Avila de Baron ; revisión técnica Basilio Balli Morales. |
| 246 | 1 | 3 | _aConceptos y estrategias |
| 260 |
_aSantafé de Bogotá, Col. _bMcGraw-Hill _cc1996. |
||
| 300 |
_axiii, 410 p. _bil. (algunas col.) _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSales promotion _2Local _9164075 |
|
| 700 | 1 |
_aAvila de Barón, Cecilia _etr. _2LEMB _96771 |
|
| 999 |
_c167089 _d167089 |
||