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| 003 | BIBL | ||
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_a8477381712 _c23.50 |
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_aG155 _bL663 1992 |
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_aLopez, Aurelio. _9127825 |
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_aManual de marketing general y de servicios turísticos / _cAurelio López. |
| 260 |
_aMadrid : _bEditorial Síntesis, _c1992. |
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| 300 |
_a199 p. : _bill. ; _c23 cm. |
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_2rdacontent _btxt |
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| 337 |
_2rdamedia _bn |
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| 338 |
_2rdacarrier _bnc |
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| 490 | 0 | _aGestión turística | |
| 504 | _aIncludes bibliographical references (p. 199). | ||
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_aTourist trade _2Local _9180845 |
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_aTurismo _xMercadeo. _2LEMB _936843 |
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_aIndustrias de servicio _xMercadeo. _2Local _9114476 |
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_aMercadeo _2LEMB _922733 |
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_aTourist trade _xMarketing. _2Local _9180845 |
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_aService industries _xMarketing. _2Local _9168847 |
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_aMarketing _2Local _9131165 |
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