000 00853nam a2200229Ia 4500
001 221005
003 BIBL
005 20160527200605.0
008 890814s1997 mx a b 00110 spa
020 _a9688809446
040 _aDLC
_cDLC
_dDLC
050 0 0 _aTX911.3.M3
_bK68 1996
082 0 0 _a647.94/068/8
100 1 0 _aKotler, Philip,
_2LEMB
_93674
240 1 0 _aMarketing for hospitality and tourism.
_lSpanish
245 1 0 _aMercadotecnia para hotelerıa y turismo
_cPhilip Kotler, John Bowen ; traducción: Miguel Angle Sánchez Carrión.
260 _aMéxico
_bPrentice-Hall Hispanoamericana, S.A.
_c1997.
_cc1990.
300 _axvii, 705 p.
_bill. (some col.)
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aHospitality industry
_xMarketing.
_2Local
_9112472
650 0 _aTourism
_xMarketing.
_2Local
_9180837
999 _c165617
_d165617