| 000 | 01008nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 220842 | ||
| 003 | BIBL | ||
| 005 | 20160527200543.0 | ||
| 008 | 970616s1998 maua b 001 0 eng | ||
| 010 | _a 97022528 //r98 | ||
| 020 | _a0256226326 (pbk. : alk. paper) | ||
| 020 | _a0071154299 (international) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.B66 1998 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aBoyd, Harper W., _2Local _964659 |
|
| 245 | 1 | 0 |
_aMarketing management _ba strategic approach with a global orientation _cHarper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass _bIrwin/McGraw-Hill _cc1998. |
||
| 300 |
_axxii, 547 p. _bill. _c26 cm. |
||
| 490 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _2Local _9178664 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 700 | 1 |
_aWalker, Orville C. _2Local _9186812 |
|
| 700 | 1 |
_aLarréché, Jean-Claude _2LEMB _9301 |
|
| 999 |
_c165482 _d165482 |
||