000 00770nam a2200205Ia 4500
001 217965
003 BIBL
005 20160527200035.0
008 981023|1997||||ilu|||||||||||||| ||eng|d
020 _a0844235954
_c39.95
050 0 0 _aHF5415.1263
_b.D43 1997
100 0 _aDe Bonis, Nicolas J.
_2Local
_984561
245 1 3 _aThe AMA handbook for managing business to business marketing communications
_cNicolas J. De Bonis, Roger S. Peterson.
260 _aLincolnwood, IL
_bNTC/Contemporary Publishing Groups
_c1997
300 _a372 p.
504 _aIncludes bibliographical references and index.
504 _aIncludes bibliographical references and index.
650 0 _aIndustrial marketing
_xManagement.
_2Local
_9114434
700 0 _aPeterson, Roger S.
_2Local
_9150252
999 _c163251
_d163251