| 000 | 01048nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 215946 | ||
| 003 | BIBL | ||
| 005 | 20160527195706.0 | ||
| 008 | 930122s1991 mx a 000 0 spa d | ||
| 020 | _a9684228724 | ||
| 035 | _a(OCoLC)27308755 | ||
| 040 |
_aHDL _cHDL _dPL# |
||
| 041 | 1 |
_aspa _heng |
|
| 049 | _aPUXA | ||
| 092 |
_a659.1 _bHig |
||
| 100 | 1 |
_aHiggins, Dennis. _2Local _9110702 |
|
| 240 | 0 | 0 |
_aArt of writing advertising. _lSpanish |
| 245 | 1 | 3 |
_aEl arte de escribir publicidad _c[entrevistados por] Dennis Higgins ; traducción, Isaac Dorfsman Figueroa. |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill/InterAmericana de México _c1991. |
||
| 300 |
_a139 p. _bill. _c22 cm. |
||
| 490 | 0 |
_aPortfolio de la publicdad _2Local _9152748 |
|
| 500 | _a"Conversaciones con William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves."--p. [5]. | ||
| 500 | _aTranslation of: The art of writing advertising. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 653 | _aMarketing. | ||
| 700 | 1 |
_aBernbach, Bill. _2Local _960492 |
|
| 999 |
_c161642 _d161642 |
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