| 000 | 00733nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 215935 | ||
| 003 | BIBL | ||
| 005 | 20160527195705.0 | ||
| 008 | 961003s1997 njua b 001 0 eng | ||
| 010 | _a 96045163 | ||
| 020 | _a0132218135 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5814 _b.D38 1997 |
| 082 | 0 | 0 |
_a659.1/072 _221 |
| 100 | 1 |
_aDavis, Joel _2Local _984371 |
|
| 245 | 1 | 0 |
_aAdvertising research _btheory and practice _cJoel J. Davis. |
| 260 |
_aUpper Saddle River, NJ _bPrentice Hall _cc1997. |
||
| 300 |
_axxiv, 695 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. _2LEMB _947734 |
|
| 650 | 0 |
_aAdvertising _xResearch _zUnited States. _2LEMB _947734 |
|
| 999 |
_c161633 _d161633 |
||