| 000 | 00970nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 214500 | ||
| 003 | BIBL | ||
| 005 | 20191121093333.0 | ||
| 008 | 970611s1997 sp b 000 0 spa | ||
| 010 | _a 97160528 | ||
| 020 | _a8449303702 | ||
| 035 | _a(SpBaP)pu 970004632 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHM263 _b.A6697 1997 |
| 100 | 1 |
_aAlvarez, Tomás _2Local _9195342 |
|
| 245 | 1 | 0 |
_aVendedores de imagen _blos retos de los nuevos gabinetes de comunicación _cTomás Alvarez, Mercedes Caballero. |
| 250 | _a1a ed. | ||
| 260 |
_aBarcelona _bPaidós _c1997. |
||
| 300 |
_a251 p. _c24 cm. |
||
| 490 | 0 |
_aPapeles de comunicacion _v18 _2Local _9147430 |
|
| 504 | _aIncludes bibliographical references (p. [249]-251). | ||
| 650 | 0 |
_aPublicity _2Local _9155241 |
|
| 650 | 0 |
_aPersuasion (Psychology) _2Local _9150078 |
|
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 650 | 0 |
_aPublic relations _2Local _9154934 |
|
| 700 | 1 |
_aCaballero, Mercedes _d1966- _2Local _967568 |
|
| 999 |
_c160521 _d160521 |
||