| 000 | 00942nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 214479 | ||
| 003 | BIBL | ||
| 005 | 20160527195442.0 | ||
| 008 | 970121|1995||||sp |||||||||||||||||spa|d | ||
| 020 | _a8449300037 | ||
| 050 | 0 | 0 |
_aHF5415 _b.M261618 1995 |
| 082 | 0 | 0 | _a658.8/2 |
| 100 | 1 | 0 |
_aMcKenna, Regis. _2Local _9134004 |
| 240 | 0 | 0 |
_aRelationship marketing: successful strategies for the age of the customer. _lSpanish |
| 245 | 1 | 0 |
_aMarketing de relaciones _bcómo crear y mantener un vínculo permanente entre la empresa y sus clientes _cRegis McKenna; traducción, Iris P. Ucha. |
| 250 | _a1a reimp. | ||
| 260 |
_aBarcelona _bEdiciones Paidós _c1995. |
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| 300 |
_a366 p. _bill. |
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| 490 | 0 |
_aPaidos empresa _v26 _2Local _9146789 |
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| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 650 | 0 |
_aCustomer services _2Local _983493 |
|
| 650 | 0 |
_aHigh technology and Marketing _2Local _9110738 |
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| 999 |
_c160501 _d160501 |
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