000 00829nam a2200241Ia 4500
001 212523
003 BIBL
005 20160527195122.0
008 960507s1996 mx 001 0 spa d
020 _z9701009297
050 0 0 _aHF5827.2
_b.T7618 1996
082 0 4 _a659.111
_220
100 1 _aTrout, Jack.
_2Local
_9181684
245 1 3 _aEl nuevo posicionamiento
_blo mas reciente sobre la estrategia del negocio #1 del mundo
_cJack Trouth.
260 _aMéxico
_bMcGraw-Hill
_c1996.
300 _a173 p.
_c24 cm.
500 _aIncludes index.
500 _aTranslation of: The new positioning : the latest on the world's #1 business strategy.
650 0 _aPositioning Advertising.
_2Local
_9152842
653 0 _aAdvertising
700 1 0 _aRivkin, Steve
_d1947-
_2Local
_9160232
700 1 0 _aRies, Al.
_tPositioning.
_2Local
_9159540
999 _c158976
_d158976