| 000 | 00782nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 212219 | ||
| 003 | BIBL | ||
| 005 | 20160527195053.0 | ||
| 008 | 970923|1997||||flu|||||||||||||| ||eng|d | ||
| 020 |
_a0030128986 _c45.00 |
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| 050 | 0 | 0 |
_aHF 5837 _b.A38 2006 |
| 245 | 0 | 0 |
_aAdvertising campaign strategy _ba guide to marketing communication plans _cDonald Parente, Bruce Vauden Bergh, Arnold Barban and James Marra. |
| 260 |
_aHarbor Drive, Orlando _bThe Dryden Press, 1996. |
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| 300 | _axx; 363 p. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
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| 700 | 0 |
_aParente, Donald. _2Local _9147635 |
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| 700 | 0 |
_aMarra,James. _2Local _9131330 |
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| 700 | 0 |
_aBarban, Arnold. _2Local _957645 |
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| 700 | 0 |
_aBerh, Bruce Vauden. _2Local _960260 |
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| 999 |
_c158735 _d158735 |
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