| 000 | 00911nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 212039 | ||
| 003 | BIBL | ||
| 005 | 20160527195037.0 | ||
| 008 | 970224s1992 sp a b 000 0 spa d | ||
| 020 |
_a8476158203 _c23.50 |
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| 035 | _a(OCoLC)36433985 | ||
| 040 |
_aPIF _cPIF |
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| 049 | _aPUXA | ||
| 090 |
_aHF6161.B4 _bV355 1992 |
||
| 100 | 1 |
_aValls, Josep-Francesc. _2Local _9183992 |
|
| 245 | 1 | 3 |
_aLa imagen de marca de los países _cJosep-Francesc Valls. |
| 250 | _a1a ed. en español. | ||
| 260 |
_aMadrid _bMcGraw-Hill _cc1992. |
||
| 300 |
_axviii, 267, [12] p. of plates _bill. (some col.) _cc1992. |
||
| 490 | 0 |
_aSerie McGraw Hill de management _2Local _9168525 |
|
| 504 | _aBibliography: p. 239-267. | ||
| 650 | 0 |
_aAdvertising _xBrand name products. _2LEMB _947734 |
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| 650 | 0 |
_aIndustrial publicity _2Local _9114452 |
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| 650 | 0 |
_aExport Marketing _2LEMB _942537 |
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| 650 | 0 |
_aTrademarks _2Local _9180992 |
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_c158587 _d158587 |
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