| 000 | 00890nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 212028 | ||
| 003 | BIBL | ||
| 005 | 20160527195036.0 | ||
| 008 | 910918r1991||||mx a b 001 0 spa | ||
| 020 | _a9684228791 | ||
| 040 | _aJ.M. | ||
| 050 | 1 | 0 |
_aHF5415 _b.R3247 1991 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aRapp, Stan _2LEMB _94359 |
|
| 240 | 1 | 4 |
_aThe great marketing turnaround : the age of the individual, and how to profit from it. _lSpanish. |
| 245 | 1 | 3 |
_aEl gran giro de la mercadotecnia _bla era del individuo y cómo beneficiarse con ella _cStan Rapp, Tom Collins ; traducción: Roberto A. Haas. |
| 260 |
_aMéxico _bMcGraw-Hill _c1991 |
||
| 300 | _avi, 480 p. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 650 | 0 |
_aSales promotion _2Local _9164075 |
|
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 |
_aCollins, Tom. _2Local _978139 |
|
| 999 |
_c158582 _d158582 |
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