000 00839nam a2200241Ia 4500
001 212027
003 BIBL
005 20160527195036.0
008 930820s1994 mx 001 0 spa
020 _a9701005155
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.R3245 1994
082 0 0 _a658.8
_220
100 1 _aRapp, Stan
_2LEMB
_94359
240 1 0 _aBeyond MaxiMarketing : the new power of caring and daring.
_lSpanish.
245 1 0 _aGanadores del maximarketing
_bel nuevo poder preocuparse y atreverse!
_cStam Rapp, Thomas L. Collins; traducción: Lic. Roberto A. Haas
260 _aMéxico
_bMcGraw-Hill
_cc1994.
300 _axxix, 353 p.
500 _aIncludes index.
650 0 _aMarketing
_xCase studies.
_2Local
_9131165
650 0 _aSales promotion
_xCase studies.
_2Local
_9164075
700 1 0 _aCollins, Thomas L.
_2LEMB
_94360
999 _c158581
_d158581