| 000 | 00810nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 211731 | ||
| 003 | BIBL | ||
| 005 | 20160527195003.0 | ||
| 008 | 870901s1992 mx a 00010 spa | ||
| 020 | _a9701000331 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5821 _b.S419 1988 |
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| 082 | 0 |
_a659.1/11 _219 |
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| 092 | _a659.111 | ||
| 100 | 1 | 0 |
_aSchultz, Don E. _2Local _9166629 |
| 240 | 1 | 0 | _aEssentials of advertising strategy. |
| 245 | 1 | 0 |
_aElementos esenciales de la estrategia publicitaria _cDon e. Schultz, Stanley I. Tannenbaum ; traducción: Guadalupe Meza Staines. |
| 260 |
_aMéxico _bMcGraw-Hill Interamericana _c1992. |
||
| 300 |
_avii, 130 p. _bill. |
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| 500 | _aTranslation of: Essentials ofadvertising strategy. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 | 0 |
_aTannenbaum, Stanley I. _2Local _9176828 |
| 999 |
_c158347 _d158347 |
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