000 00597nam a2200169Ia 4500
001 211698
003 BIBL
005 20160527195000.0
008 970905|1995||||ilu|||||||||||||| ||eng|d
020 _a0844233498
100 0 _aRoman, Ernan.
_2Local
_9161654
245 1 0 _aIntegrated direct marketing
_bthe cutting-edge strategy for sycronizing advertising, direct mail, telemarketing, and field sales
_cErnan Roman.
260 _aLincolnwood, IL
_bNTC Business Books
_c1995.
300 _a223 p.
500 _aIncludes bibliographical references and index.
650 0 _aDirect marketing
_2Local
_987237
999 _c158320
_d158320