| 000 | 00784nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 211598 | ||
| 003 | BIBL | ||
| 005 | 20160527194952.0 | ||
| 008 | 941105s1992 mx 00110 spa | ||
| 020 | _a9684220022 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5827.2 _b.R53 |
|
| 082 | 0 |
_a659.1 _219 |
|
| 100 | 1 | 0 |
_aRies, Al. _2Local _9159540 |
| 245 | 1 | 0 |
_aPosicionamiento _bel concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia _cAl Ries ; traducción de Manuel Arboli Gascón. |
| 250 | _a2. ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill _c1992. |
||
| 300 | _axiv, 263 p. | ||
| 500 | _aTranslation of : Positioning: the battle for your mind. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aPositioning Advertising. _2Local _9152842 |
|
| 700 | 1 | 0 |
_aTrout, Jack. _2Local _9181684 |
| 999 |
_c158256 _d158256 |
||