000 00594nam a2200217Ia 4500
001 209768
003 BIBL
005 20230109221146.0
008 890807s1980 maua b 001 0 eng
040 _aEVLG
_bspa
_erda
_cost
050 0 0 _aHD 8072
_b.E5 1980
245 0 0 _aAdvertising :
_bbetter planning, better results.
260 0 _aBoston :
_bHBR,
_cc1980.
300 _a189 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_btxt
337 _2rdamedia
_bn
338 _2rdacarrier
_bnc
650 0 _aAdvertising
_2LEMB
_947734
710 2 0 _aHarvard Business Review.
_9108664
942 _2lcc
_c29
999 _c156805
_d156805