000 00633nam a2200193Ia 4500
001 207392
003 BIBL
005 20160527194156.0
008 961209|1996||||ilu|||||||||||||||||eng|d
020 _z0877572593
_c51.53
050 0 0 _aHF5415.125
_b.M493 1996
100 1 0 _aMyers, James H.
_2Local
_9140597
245 1 0 _aSegmentation and positioning for strategic marketing decisions
_cJames H. Myers.
260 _aChicago, IL
_bAmerican Marketing Association
_c1996.
300 _axiii; 358 p.
500 _aIncludes index.
650 0 _aMarketing
_xStatistical methods.
_2Local
_9131165
650 0 _aMarket segmentation
_2Local
_9131162
999 _c155036
_d155036