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_aHF5415.13 _b.S345 1991 |
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_aSchnaars, Stephen P. _2Local _9166222 |
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_aMarketing Strategy _ba customer-driven approach _cSteven P.Schnaars. |
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_aNew York _bMcMillan _c1991. |
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_aMarketing _xManagement. _2Local _9131165 |
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_aCompetition _2Local _978972 |
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_aStrategic planning _2Local _9174959 |
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