000 00632nam a2200193Ia 4500
001 206324
003 BIBL
005 20160527194019.0
008 870409s1991 nyua b 00110 eng
020 _a0023231718
_c50.00
050 0 0 _aHF5415.13
_b.C635 1991
100 1 0 _aCohen, William A.
_2Local
_974923
245 1 4 _aThe practice of marketing management
_banalysis, planning, and implementation
_cWilliam A. Cohen.
250 _a2. ed.
260 0 _aNew York
_bMacmillan
_c1991.
300 _axx, 693 p.
_bill.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
999 _c154258
_d154258