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| 001 | 206204 | ||
| 003 | BIBL | ||
| 005 | 20160527194004.0 | ||
| 008 | 900718s1995 njua b 00110 eng | ||
| 010 | _a 93016057 | ||
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_aHF5415.13 _b.K64 1991 |
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_aKotler, Philip, _2LEMB _93674 |
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_aMarketing management _banalysis, planning, implementation, and control _cPhilip Kotler. |
| 250 | _a8th ed. | ||
| 260 | 0 |
_aEnglewood Cliffs, N.J. _bPrentice-Hall _cc1995. |
|
| 300 |
_axxiv, 799 p. _bill. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
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_c154165 _d154165 |
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