000			00938nam a2200241Ia 4500
001			204434
003			BIBL
005			20160527193630.0
008			920122s1994 ag a 001 0 spa
049			_aevlg
050	0	0	_aHF5415.5 _b.V3818 1994
082	0	0	_a658.8/12 _220
100	1	0	_aVavra, Terry G. _2Local _9184471
245	1	0	_aAfter-marketing _bcomo conservar clientes de por vida mediante el marketing de relaciones _cTerry G. Vavra ; versión en español de Roberto Escalona.
260			_aBuenos Aires _bAddison-Wesley Iberoamericana _c1994.
300			_axvi, 287 p. _bill.
500			_aTranslation of: Aftermarketing: how to keep customers for life through relationship marketing.
504			_aIncludes bibliographical references and index.
650		0	_aCustomer relations _2Local _983490
650		0	_aConsumer satisfaction _2Local _979985
650		0	_aCustomer service _2Local _983492
740	0	1	_aRelationship marketing.
999			_c152765 _d152765