| 000 | 00809nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 203032 | ||
| 003 | BIBL | ||
| 005 | 20160527193438.0 | ||
| 008 | 801110s1977 ohua b 001 0 spa d | ||
| 020 | _a0538227206 | ||
| 035 | _a(OCoLC)06922997 | ||
| 040 |
_aCDS _cCDS |
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| 049 | _aPUXA | ||
| 090 |
_aHF5415 _b.T356 |
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| 100 | 1 |
_aTaylor, Weldon Johnson _2Local _9177235 |
|
| 245 | 1 | 0 |
_aFundamentos de mercadeo _cWeldon J. Taylor, Roy T. Shaw, Jr., Eduardo López-Ballori. |
| 260 |
_aCincinnati _bSouth-western Pub. Co. _cc1977. |
||
| 300 |
_a410 p. _bill. _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography at the end of each chapter. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 700 | 1 | 0 |
_aShaw, Roy Thomas _d1916- _2Local _9169421 |
| 700 | 2 | 0 |
_aLópez Ballori, Eduardo. _2Local _9127510 |
| 999 |
_c151899 _d151899 |
||