000 00970nam a2200289Ia 4500
001 203031
003 BIBL
005 20160527193438.0
008 700929s1976 njua b 00110 eng
010 _z75022114
020 _a0135501865
049 _aEVLG
050 0 _aHF5415.13
_b.S87 1970
082 _a658.8
092 _a658.8
_bS798m2
100 1 0 _aStaudt, Thomas A.
_2Local
_9174018
245 1 2 _aA managerial introduction to marketing
_cThomas A. Staudt, Donald A. Taylor, and Donald J. Bowersox.
250 _a3d ed.
260 0 _aEnglewood Cliffs, N.J.
_bPrentice-Hall
_c1976.
300 _axiv, 594 p.
_billus.
504 _aIncludes bibliographies and index.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
650 0 _aMarketing research
_2Local
_9131175
650 0 _aIndustrial management
_2Local
_9114430
700 1 0 _aTaylor, Donald Arthur
_d1923-
_ejoint author.
_2Local
_9177138
700 1 0 _aBowersox, Donald J.
_ejoint author.
_2Local
_964571
999 _c151898
_d151898