| 000 | 01140nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 200505 | ||
| 003 | BIBL | ||
| 005 | 20160527193227.0 | ||
| 008 | 950628s1988 mx a b 001 0 spa d | ||
| 020 |
_a9688801089 _c 15.00 |
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| 035 | _a(OCoLC)32726455 | ||
| 040 |
_aPBR _cPBR |
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| 041 | 1 |
_aspa _heng |
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| 049 | _aPUXA | ||
| 092 |
_a659.1 _bK64a3, E2 |
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| 100 | 1 |
_aKleppner, Otto _2Local _9120753 |
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| 240 | 1 | 0 |
_aOtto Kleppner's Advertising procedure. _lSpanish. |
| 245 | 1 | 0 |
_aOtto Kleppners' Publicidad _cThomas Russell, Glenn Verrill ; traducción José Manuel Salazar Palacios ; revisión técnica Marcela Benassini Félix. |
| 246 | 3 | 0 | _aPublicidad. |
| 250 | _a1. ed. en espsñol. | ||
| 260 |
_aMéxico _bPrentice-Hall Hispanoamericana _c1988. |
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| 300 |
_axvii, 706 p. _bill. (some col.) _c27 cm. |
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| 500 | _aOn cover and title page: 9. ed. | ||
| 500 | _aTranslation of: Otto Klepner's advertising procedure, 9th ed. | ||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 664-666. | ||
| 653 | _aAdvertising | ||
| 700 | 1 | 0 |
_aRussell, Thomas _d1941- _2Local _9163367 |
| 700 | 1 | 0 |
_aVerrill, Glenn. _2Local _9185204 |
| 999 |
_c150986 _d150986 |
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