000 00860nam a2200253Ia 4500
001 200218
003 BIBL
005 20160527193210.0
008 920521s1993 iluaf b 001 0 eng
010 _a 92020169
020 _a0256105677
050 0 0 _aHF5415.3
_b.P468 1993
082 0 0 _a658.8/342
_220
100 1 _aPeter, J. Paul.
_2Local
_9150158
245 1 0 _aConsumer behavior and marketing strategy
_cJ. Paul Peter, Jerry C. Olson.
250 _a3rd ed.
260 _aHomewood, IL
_bIrwin
_cc1993.
300 _axxvii, 772 p., [16] p. of plates
_bill. (some col.)
_c24 cm.
490 4 _aThe Irwin series in marketing
_2Local
_9178659
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior
_2Local
_979972
650 0 _aMarketing
_2Local
_9131165
700 1 0 _aOlson, Jerry C.
_q(Jerry Corrie)
_d1944-
_2Local
_9144964
999 _c150851
_d150851