000 00892nam a2200265Ia 4500
001 198322
003 BIBL
005 20160527192929.0
008 930607s1993 nyu b 001 0 eng
010 _a 93021615
020 _a0385425287
049 _aEVLG
050 0 0 _aHF5415.127
_b.P47 1993
082 0 0 _a658.8/12
_220
100 1 _aPeppers, Don.
_2Local
_9149232
245 1 4 _aThe one to one future
_bbuilding relationships one customer at a time
_cDon Peppers and Martha Rogers.
260 _aNew York
_bCurrency Doubleday
_c1993.
300 _axviii, 443 p.
504 _aIncludes bibliographical references and index.
650 0 _aMarket segmentation
_2Local
_9131162
650 0 _aCustomer relations
_2Local
_983490
650 0 _aConsumers' preferences
_2Local
_979990
650 0 _aSales promotion
_2Local
_9164075
700 1 0 _aRogers, Martha Elizabeth
_d1914-1994.
_2Local
_9161405
999 _c149933
_d149933