000 00766nam a2200229Ia 4500
001 197498
003 BIBL
005 20160527192822.0
008 930224s1993 maua b 001 0 eng
010 _a 93018734
020 _a0201563819 (recycled, acid-free paper)
_c16.95
049 _aEVLG
050 0 0 _aHF5415.153
_b.C65 1993
082 0 0 _a658.5/75
_220
100 1 _aCooper, Robert G.
_q(Robert Gravlin)
_2Local
_980524
245 1 0 _aWinning at new products
_baccelerating the process from idea to launch
_cRobert G. Cooper.
250 _a2nd ed.
260 _aReading, Mass.
_bAddison-Wesley
_cc1993.
300 _axiii, 358 p.
_bill.
504 _aIncludes bibliographical references (p. [341]-351) and index.
650 0 _aNew products
_2Local
_9142390
999 _c149382
_d149382