000 00859nam a2200241Ia 4500
001 197488
003 BIBL
005 20160527192821.0
008 950112s1995 ctu b 001 0 eng
010 _a 95003778
020 _a0899308953 (alk. paper)
035 _a(OCoLC)31933947
050 0 0 _aHD30.3
_b.H67 1995
082 0 0 _a658.4/5
_220
100 1 _aHorton, James L.
_2Local
_9112422
245 1 0 _aIntegrating corporate communications
_bthe cost-effective use of message and medium
_cJames L. Horton.
260 _aWestport, Conn.
_bQuorum Books
_c1995.
300 _axiv, 324 p.
_bill.
504 _aIncludes bibliographical references and index.
650 0 _aCommunication in management
_xCost effectiveness.
_2Local
_978739
650 0 _aCorporations.
_xCommunication systems.
_2Local
_980975
650 0 _aCommunication in organizations
_2Local
_978747
999 _c149372
_d149372