| 000 | 00728nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 197009 | ||
| 003 | BIBL | ||
| 005 | 20190611140535.0 | ||
| 008 | 950209s1995 mau b 00110 eng | ||
| 010 | _a 95004325 | ||
| 020 | _a0875844448 | ||
| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.C468 1995 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aCespedes, Frank V., _2Local _971611 |
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| 245 | 1 | 0 |
_aConcurrent marketing _bintegrating product, sales, and service _cby Frank V. Cespedes. |
| 260 |
_aBoston _bHarvard Business School Press _c1995. |
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| 300 | _axxvii, 306 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 650 | 0 |
_aSales management _2Local _9164070 |
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| 999 |
_c149053 _d149053 |
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