000 00842nam a2200253Ia 4500
001 196200
003 BIBL
005 20160527192600.0
008 940216s1994 ctu b 001 0 eng
010 _a 94008542
020 _a0899308872 (alk. paper)
049 _aEVLG
050 0 0 _aHF5415.13
_b.M677 1994
082 0 0 _a658.8/02
_220
100 1 _aMoschis, George P.
_2Local
_9139261
245 1 0 _aMarketing strategies for the mature market
_cGeroge P. Moschis.
260 _aWestport, Conn.
_bQuorum Books
_c1994.
300 _axiv, 198 p.
_c24 cm.
504 _aIncludes bibliographical references (p. [189]-194) and index.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
650 0 _aAged as consumers
_2Local
_949706
650 0 _aNew products
_xMarketing.
_2Local
_9142390
650 0 _aMarket segmentation
_2Local
_9131162
999 _c148441
_d148441