| 000 | 00977nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 194810 | ||
| 003 | BIBL | ||
| 005 | 20160527192343.0 | ||
| 008 | 930329s1994 ilua b 001 0 eng | ||
| 010 | _a 93015608 | ||
| 020 | _a0256122121 | ||
| 020 | _z0256156121 (international edition) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 049 | _aBUCG | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 1994 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 092 |
_a658.8 _bC898s4 |
||
| 100 | 1 |
_aCravens, David W. _2Local _981851 |
|
| 245 | 1 | 0 |
_aStrategic marketing _cDavid W. Cravens. |
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge, Ill. _bIrwin _cc1994. |
||
| 300 |
_a1 v. (various pagings) _bill. (some colors) _c25 cm. |
||
| 490 | 4 |
_aThe Irwin series in marketing _2Local _9178659 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 999 |
_c147460 _d147460 |
||