| 000 | 00902nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 194690 | ||
| 003 | BIBL | ||
| 005 | 20160527192332.0 | ||
| 008 | 920527s1993 maua b 001 0 eng | ||
| 010 | _a 92021636 | ||
| 020 | _a0205142427 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 049 | _aBUCG | ||
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_aHF5415.135 _b.K47 1993 |
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_a658.8/02 _220 |
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_a658.8 _bK39s6 |
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| 100 | 1 |
_aKerin, Roger A. _2LEMB _942528 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems _bcases and comments _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston _bAllyn and Bacon _cc1993. |
||
| 300 |
_axii, 720 p. _bill. _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. _2Local _9131165 |
|
| 700 | 1 | 0 |
_aPeterson, Robert Allen _d1944- _2Local _9150251 |
| 999 |
_c147359 _d147359 |
||