000 00773nam a2200217Ia 4500
001 193252
003 BIBL
005 20160527192110.0
008 880711s1995 ilua b 00110 eng
100 1 0 _aPeter, J. Paul.
_2Local
_9150158
245 1 0 _aMarketing management
_bknowledge and skills : text, analysis, cases, plans
_cJ. Paul Peter, James H. Donnelly, Jr.
250 _a4th ed.
260 0 _aHomewood, IL
_bBPI/Irwin
_c1995.
300 _axiii, 864 p.
_bill.
490 0 _aThe Irwin series in marketing
_2Local
_9178659
500 _aIncludes indexes.
504 _aIncludes bibliography references.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
650 0 _aMarketing
_xManagement
_xCase studies.
_2Local
_9131165
700 1 0 _aDonnelly, James H.
_2Local
_988102
999 _c146315
_d146315