| 000 | 00819nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 193247 | ||
| 003 | BIBL | ||
| 005 | 20160527192109.0 | ||
| 008 | 930601s1994 ilua b 001 0 eng | ||
| 010 | _a 93005170 | ||
| 020 | _a0256122725 | ||
| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aHF5823. _bQ44 1994 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 092 |
_a659.1 _bQ3c |
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| 100 | 1 |
_aQuelch, John A. _2Local _9155936 |
|
| 245 | 1 | 0 |
_aCases in advertising and promotion management _cJohn A. Quelch, Paul W. Farris. |
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge, Ill. _bIrwin _cc1994. |
||
| 300 |
_axiii, 746 p. _bill. _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xCase studies. _2LEMB _947734 |
|
| 650 | 0 |
_aSales promotion _xCase studies. _2Local _9164075 |
|
| 700 | 1 | 0 |
_aFarris, Paul. _2Local _994834 |
| 999 |
_c146312 _d146312 |
||