| 000 | 01315nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 193246 | ||
| 003 | BIBL | ||
| 005 | 20160527192109.0 | ||
| 008 | 940706s1995 iluab b 001 0 eng | ||
| 010 | _a 94022646 | ||
| 020 | _a0256136963 | ||
| 020 | _a0256136971 (international students ed.) | ||
| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 1995 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 092 |
_a659.1 _bB427i3 |
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| 100 | 1 |
_aBelch, George E. _q(George Eugene) _2Local _959430 |
|
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion _ban integrated marketing communications perspective _cGeorge E. Belch, Michael A. Belch. |
| 246 | 1 | 4 | _aIntroduction to advertising & promotion |
| 250 | _a3rd ed. | ||
| 260 |
_aChicago _bIrwin _cc1995. |
||
| 300 |
_axxii, 762 p. _bill. (som col.), col. maps _c29 cm. |
||
| 490 | 4 |
_aThe Irwin series in marketing _2Local _9178659 |
|
| 500 | _aRev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. | ||
| 504 | _aIncludes bibliographical references (p. 721-738) and indexes. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 650 | 0 |
_aCommunication in marketing _2Local _978740 |
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| 650 | 0 |
_aSales promotion _2Local _9164075 |
|
| 700 | 1 | 0 |
_aBelch, Michael A. _2Local _959431 |
| 700 | 1 | 0 |
_aBelch, George E. _q(George Eugene). _tIntroduction to advertising & promotion. _2Local _959430 |
| 999 |
_c146311 _d146311 |
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