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| 001 | 192637 | ||
| 003 | BIBL | ||
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| 008 | 921215s1988 sp a b 000 0 spa d | ||
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_aPN4784.C6 _bI441 1988 |
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_aIglesias, Francisco _2Local _9113926 |
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_aMarketing y gestión de periódicos _cFrancisco Iglesias, Sam Verdeja. |
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_aPamplona _bEdiciones Universidad de Navarra _c1988. |
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_a248 p. _bill. _c22 cm. |
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_aColección Ciencias de la información _pManuales _v12 _2Local _975485 |
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| 504 | _aIncludes bibliographical references (p. 243-248). | ||
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_aNewspapers _xMarketing. _2Local _9142564 |
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_aNewspaper publishing _2Local _9142562 |
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_aVerdeja, Sam. _2Local _9185071 |
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