| 000 | 00932nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 192283 | ||
| 003 | BIBL | ||
| 005 | 20200417103143.0 | ||
| 008 | 920205s1992 mx 00010 spa d | ||
| 020 | _a9701000315 | ||
| 049 | _bev gb | ||
| 082 | _a658.802 | ||
| 090 |
_aHF5415.13 _b.H5218 1992 |
||
| 092 |
_a658.802 _bH633h |
||
| 100 | 1 | 0 |
_aHiebing, Roman G. _2Local _9110675 |
| 245 | 1 | 0 |
_aCómo preparar el exitoso plan de mercadotecnia _cRoman G. Hiebing, Jr. [y] Scott W. Cooper ; traducción: Rosa María Rosas Sánchez. |
| 260 | 0 |
_aMéxico _bMcGraw-Hill Interamericana de México _cc1992. |
|
| 300 |
_axviii, 325 p. _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 500 | _aTranslation of: How to write a succesful marketing plan. | ||
| 650 | 0 |
_aMarketing _xManagement _xHandbooks, manuals, etc. _2Local _9131165 |
|
| 650 | 0 |
_aCorporate planning _xHandbooks, manuals, etc. _2Local _980953 |
|
| 700 | 1 | 0 |
_aCooper, Scott W. _2Local _980531 |
| 999 |
_c145700 _d145700 |
||