| 000 | 00785nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 191340 | ||
| 003 | BIBL | ||
| 005 | 20160527191743.0 | ||
| 008 | 940426s1995 nyua b 001 0 eng | ||
| 010 | _a 94012495 | ||
| 020 | _a007006847X (alk. paper) | ||
| 035 | _a(OCoLC)30475008 | ||
| 040 |
_aDLC _cDLC |
||
| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5804 _b.A38 1995 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 245 | 0 | 0 |
_aAdvertising excellence _cCourtland L. Bovée ... [et al.]. |
| 260 |
_aNew York _bMcGraw-Hill _cc1995. |
||
| 300 |
_a1 v. (various pagings) _bill. (some col.) _c29 cm. |
||
| 490 | 0 |
_aMcGraw-Hill series in marketing _2Local _9133871 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 | 0 |
_aBovée, Courtland L. _2Local _964515 |
| 999 |
_c145079 _d145079 |
||