000 00988nam a2200277Ia 4500
001 188553
003 BIBL
005 20200313020138.0
008 920609s1994 nyua b 001 0 eng
010 _a 92022807
020 _a156024366X (acid-free paper)
020 _a1560243678 (pbk. : acid-free paper)
049 _aUCGG
050 0 0 _aHF5822
_b.G7 1994
082 0 0 _a659.1
_220
100 1 0 _aGranat, Jay P.
_2Local
_9105094
245 1 0 _aPersuasive advertising for entrepreneurs and small business owners
_bhow to create more effective sales messages
_cJay P. Granat.
260 _aNew York
_bHaworth Press
_cc1994.
300 _a194 p.
_bill.
490 0 _aHaworth marketing resources
_2Local
_9108985
504 _aIncludes bibliographical references (p. 189-190) and index.
650 0 _aAdvertising
_xPsychological aspects.
_2LEMB
_947734
650 0 _aMarketing
_2Local
_9131165
650 0 _aSmall business
_2Local
_9171102
650 0 _aPersuasion (Psychology)
_2Local
_9150078
999 _c143499
_d143499