000 01338nam a2200337Ia 4500
001 188363
003 BIBL
005 20160527191259.0
008 901106c19929999iluar b 0 a0eng d
010 _asn 92028178
035 _a(OCoLC)22638336
050 1 4 _aHF5410
_b.A67 1992
082 0 4 _a658.8/005
_220
092 _a658.8
245 0 0 _aApplications in Basic Marketing
_bclippings from the popular business press.
250 _a1992-93 edition.
260 _aHomewood, IL
_bIrwin
_cc1990-
300 _a232 p.
310 _aAnnual
362 0 _a1992-1993
500 _aEditors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
504 _aIncludes bibliographical references.
520 _a"Clippings from the popular business press."
580 _aCompanion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
650 0 _aMarketing
_xPeriodicals.
_2Local
_9131165
650 0 _aMarketing
_xManagement
_xPeriodicals.
_2Local
_9131165
700 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_2Local
_9133430
700 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tEssentials of marketing.
_2Local
_9133430
700 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tBasic marketing.
_2Local
_9133430
700 1 0 _aPerreault, William D.
_2Local
_9149871
999 _c143428
_d143428