000 00767nam a2200241Ia 4500
001 184884
003 BIBL
005 20160527190813.0
008 940906s1986 sp b 00110 spa
010 _afel21000416
020 _a8432047619
049 _aBUCG
050 0 _aHF5822
_b.M4218 1986
082 0 _a659.1
_219
092 _a659.1
_bM614i
_cE
100 1 0 _aMeyers, William
_2Local
_9135910
245 1 4 _aLos creadores de imagen
_cWilliam Meyers; traducción de Joaquín Adsuar Ortega.
260 0 _aBarcelona
_bEditorial Planeta
_cc1986.
300 _a267 p.
500 _aTranslation of : The image-makers : power and persuasion on Madison Avenue.
504 _aBibliography: p. 252.
650 0 _aAdvertising
_xPsychological aspects.
_2LEMB
_947734
999 _c141465
_d141465