| 000 | 00752nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 184825 | ||
| 003 | BIBL | ||
| 005 | 20160527190808.0 | ||
| 008 | 751021s1960 ilua b 00010 eng | ||
| 010 | _a 60006711 /L | ||
| 049 | _aBUCG | ||
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_aHF5823 _b.D6318 1981 |
| 082 | 0 | 0 | _a659.1 |
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_a659.1 _bD599a _cE |
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| 100 | 1 | 0 |
_aDirksen, Charles J., _2Local _987267 |
| 245 | 1 | 0 |
_aPrincipios y problemas de la publicidad _cCharles J. Dirksen y Arthur Kroeger; traducido por José Alfonso Garza. |
| 260 | 0 |
_aMéxico _bEditorial Continental _c1978. |
|
| 300 | _a650 p. | ||
| 500 | _aTranslation of : Advertising principles and problems. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 | 0 |
_aKroeger, Arthur _d1908- _ejoint author. _2Local _9121650 |
| 999 |
_c141418 _d141418 |
||