| 000 | 00744nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 183862 | ||
| 003 | BIBL | ||
| 005 | 20160527190632.0 | ||
| 008 | 940824s1983 mx a 00010 spa | ||
| 010 | _afel21000232 | ||
| 020 | _a968451459X | ||
| 049 | _aBUCG | ||
| 050 | 1 |
_aHF5415.125 _b.R6818 1983 |
|
| 082 | _a658.8 | ||
| 092 |
_a658.8 _bR878c2 _cE |
||
| 100 | 1 | 0 |
_aRowe, Kenneth L. _2Local _9162668 |
| 245 | 1 | 3 |
_aLa comunicación en la mercadotecnia _cKenneth L. Rowe ; Eugene y Eugene L. Dorr; Ma. Elena Zavotsky, traductor. |
| 250 | _a2d ed. | ||
| 260 | 0 |
_aMéxico _bMcGraw-Hill _c1983. |
|
| 300 |
_aviii, 124 p. _bill. |
||
| 500 | 0 | _aTranslation of : Communications in marketing. | |
| 650 | 0 |
_aCommunication in marketing _2Local _978740 |
|
| 999 |
_c140788 _d140788 |
||