000 00772nam a2200253Ia 4500
001 182680
003 BIBL
005 20160527190232.0
008 850830s1986 mau b 00110 eng
010 _a 85045448
020 _z066911751X
049 _aBUCG
050 0 _aHF6146.T42
_bS845 1986
082 0 _a659.14/3
_219
092 _a659.143
_bS849e
100 1 0 _aStewart, David W.
_2Local
_9174519
245 1 0 _aEffective television advertising
_ba study of 1000 commercials
_cDavid W. Stewart, David H. Furse.
260 0 _aLexington, Mass.
_bLexington Books
_cc1986.
300 _axii, 178 p.
500 _aIncludes index.
504 _aBibliography: p. [167]-171.
650 0 _aTelevision advertising
_2Local
_9177627
700 1 0 _aFurse, David H.
_2Local
_999764
999 _c140011
_d140011