000 00733nam a2200241Ia 4500
001 182679
003 BIBL
005 20160527190232.0
008 830217s1983 nyua b 00110 eng
010 _a 83000851
020 _a0070504067
049 _aBUCG
050 0 _aHF6146.T42
_bP64 1983
082 0 _a659.14/3
_219
092 _a659.143
_bP779t
100 1 0 _aPoltrack, David.
_2Local
_9152361
245 1 0 _aTelevision marketing
_bnetwork, local, and cable
_cDavid Poltrack.
260 0 _aNew York
_bMcGraw-Hill
_cc1983.
300 _axii, 395 p.
_bill.
504 _aIncludes bibliographical references and index.
650 0 _aTelevision advertising
_2Local
_9177627
650 0 _aCable television advertising.
_2Local
_967633
999 _c140010
_d140010