000 00820nam a2200253Ia 4500
001 182678
003 BIBL
005 20160527190232.0
008 800410s1981 caua b 00110 eng
010 _a 80014851 //r912
020 _z0534008248
049 _aBUCG
050 0 0 _aHF5825
_b.J46 1981
082 0 0 _a659.13/2
_220
092 _a659.1322
_bJ59c
100 1 0 _aJewler, A. Jerome.
_2Local
_9117359
245 1 0 _aCreative strategy in advertising
_bwhat the copywriter should know about the creative side of the business
_cA. Jerome Jewler.
260 0 _aBelmont, Calif.
_bWadsworth Pub. Co.
_cc1981.
300 _aix, 230 p.
_bill.
500 _aIncludes index.
504 _aBibliography: p. 223-224.
650 0 _aAdvertising copy.
_2Local
_949501
650 0 _aAdvertising layout and typography
_2Local
_949505
999 _c140009
_d140009