000 00703nam a2200229Ia 4500
001 182676
003 BIBL
005 20160527190232.0
008 860305s1986 maua b 00110 eng
010 _a 84048438
020 _a0669093750 (alk. paper)
049 _aBUCG
050 0 _aHF5826.5
_b.R87 1986
082 0 _a659.1/11
_219
092 _a659.111
_bR971a
100 1 0 _aRust, Roland T.
_2Local
_9163403
245 1 0 _aAdvertising media models
_ba practical guide
_cRoland T. Rust.
260 0 _aLexington, Mass.
_bLexington Books
_cc1986.
300 _ax, 159 p.
_bill.
504 _aIncludes bibliographies and index.
650 0 _aAdvertising media planning
_xMathematical models.
_2Local
_949506
999 _c140007
_d140007